Ace Hardware's "Number of Ways" spot, which touted its 5,000-store celebration sale, generated 12.9 million media impressions from Aug. 7-13 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 141 ads that debuted during sports programming last week. The hardware chain spent $1.1M during NFL Network programming during that seven-day span, trailing only Verizon as the net's biggest spender.
|
NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (AUG. 7-13)
|
| BRAND (SPOT) |
IMPRESSIONS*
|
AIRINGS*
|
TV
SPEND**
|
SPORTS
PROGRAMMING
|
Ace Hardware
("Number of Ways") |
12,929,226
|
274
|
$4.33M
|
NFL Preseason (NFL Net);
Little League Baseball (ESPN)
|
PGA.com
("Championship Gear") |
8,062,730
|
5
|
$114,903
|
PGA Championship (CBS, TNT)
|
Cisco
("The Network. Intuitive.") |
7,907,393
|
9
|
$126,152
|
PGA Championship (TNT)
|
Express Jeans ("Fit for You,"
featuring
music by Saint Motel) |
7,695,333
|
26
|
$452,304
|
EPL (NBC Sports)
|
Bass Pro Shops
("Bass Pro Shops MasterCard") |
7,167,873
|
190
|
$643,560
|
NFL Preseason (NFL Net)
|
| NOTES: * = During sports programming. ** = Includes some non-sports programming |
