SBD/August 18, 2017/Marketing and Sponsorship

Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," acco...

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