SBD/August 17, 2017/Marketing and Sponsorship

Survey Shows NFL Ad Buyers Believe Fewer People Will Watch Commercials This Year

A survey of commercial-ratings projections for the '17-18 broadcast-network season found that ad buyers "believe fewer people than last season will watch commercials during such primetime stalwarts as NBC’s 'Sunday Night Football' and the 'Thursday Night Football' broadcasts on both ...

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