SBD/August 16, 2017/Marketing and Sponsorship

Ben Hogan Golf Equipment Brand Reinventing Itself With Direct-To-Consumer Business Model

The Ben Hogan Golf Equipment brand is "in the midst of reinventing itself as a direct-to-consumer, cut-out-the-retail-mark-up, e-commerce business -- all while trying to stay true to the timeless appeal of its namesake," according to Mike Stachura of GOLF DIGEST STIX. Recently reorganized&...

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