SBD/August 15, 2017/Marketing and Sponsorship

LAFC Makes Heineken Official Beer Sponsor, Adding To Brewer's MLS Ties

LAFC has signed a multiyear deal with Heineken that will make it the official domestic and import beer of the MLS expansion club, which is set to launch in '18. The deal, which includes IP rights, digital signage and retail activation, will see Heineken collaborate with LAFC’s suppor...

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