SBD/August 11, 2017/Marketing and Sponsorship

First Wieden+Kennedy Effort For Fox Sports Highlights College Football Rivalries

Fox Sports "hopes to become a more formidable force" in college football, and with that in mind, Wieden+Kennedy, N.Y., "went for drama in its first work for the network since it parted ways with ESPN after 25 years ," according to Poggi & Crupi of AD AGE. The ad campaign, dubbed "Don'...

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