Let's Go To The Film: Bears' New Deal With Redbox Gives Fans Free Movie Rentals
The Bears signed movie and video game retailer Redbox to a sponsorship that will give fans free rentals by attending home games. Home game attendees can take home a promo code for a free one-night rental when they follow instructions on more than 800 TVs that make up Soldier Field’s in-stadium TV network. Redbox also will receive two signage positions on the East side of the stadium bowl inside Soldier Field. Redbox also has a sponsorship with the Seahawks, its only other one in sports. In recognition of the Bears deal, Redbox released its picks for the top 10 football movies of all time: “Brian’s Song,” “Rudy,” “North Dallas Forty,” “Remember the Titans,” “Heaven Can Wait,” “Jerry Maguire,” “Draft Day,” “Invincible,” “The Blind Side” and “We Are Marshall.” Neither the Bears nor Redbox used a marketing agency.