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Marketing and Sponsorship

Univ. Of North Carolina Football Unveils Jordan Brand Unis; Look Already Helping Recruiting

The Univ. of North Carolina unveiled its new Jordan Brand football uniforms on Saturday, and there is now a "prominent Jumpman logo, Jordan Brand’s famed silhouette of an in-flight Michael Jordan, on everything," according to Andrew Carter of the Raleigh NEWS & OBSERVER. The uniform tops, pants, socks, shoes, gloves and practice helmet now feature a "smooth Carolina blue number with a white Jumpman logo soaring on the side." Prospects who have "committed to UNC, and those UNC is still recruiting, are all aware of the association with Jordan Brand." It has "become a part of the sales pitch." UNC coach Larry Fedora: “Every single player that we’re recruiting, every player, they all know about it. It’s no secret. They all know, they all ask about it, they all want to see the type shoes that we’re getting, what we’re going to wear. Kids want to see the swag these days.” Carter notes UNC "becomes the second school, in addition to Michigan, whose football team will wear Jordan Brand" (Raleigh NEWS & OBSERVER, 8/8). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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