Boston College Associate VP/Communications Jack Dunn said that the school is "considering selling more beer and wine at its football stadium this coming season," according to Alyssa Meyers of the BOSTON GLOBE. Alumni Stadium now "limits the libations to 60 boxes, suites and a tent adjacent to the venue." However, Dunn said that BC is now "looking to sell at concession stands and food vendors in the stadium" (BOSTON GLOBE, 8/2).
HAVE A DRINK ON ME: SPORTSBUSINESS JOURNAL's Lefton & Smith noted Purdue, along with Wyoming and Marshall, will "start selling beer inside its football stadium this season." Interestingly enough, Purdue also is "one of the remaining schools," like North Carolina, N.C. State, Stanford, Wisconsin and Penn State, that "does not accept beer sponsorship or advertising." Purdue Senior Associate AD/Communications Tom Schott said, "We’re not even sure what the revenue will be, but (beer) is an amenity we can provide." At least four schools -- Colorado State, LSU, Louisiana-Lafayette and Tulane -- "license their marks to local brewers, who use a school logo on its labels, packaging and marketing." The SEC has been "adamant about not selling any alcoholic beverages at its athletic venues, but the conference does allow it in club seats and suites, at least one of which is sponsored by a spirits brand -- Woodford Reserve Club at Kentucky’s Kroger Field." Other schools, such as LSU and Missouri, have "experimented with selling beer within beer gardens just outside the stadium." AAC Commissioner Mike Aresco said that his conference "sells beer at its football championship." Meanwhile, Oregon State has "established beer and wine festival areas in each end zone" (SPORTSBUSINESS JOURNAL, 7/31 issue).
