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Marketing and Sponsorship

Phoenix Raceway Allowing Fans To Honor Dale Jr. By Sponsoring Lap At Fall NASCAR Race

Phoenix Raceway today will announce two packages that involve allowing fans to sponsor a lap in November’s Monster Energy NASCAR Cup Series playoff race as a way to commemorate Dale Earnhardt Jr.’s final race at the venue. There is a bronze package for $188 and a gold package for $3,288, and they both include getting a commemorative certificate plus name recognition in the race program and ISM Vision video screens around the lap to fan sponsors. The bronze package includes sponsoring any lap from Lap No. 1 through 312, the certificate and program plus name recognition and two pre-race pit passes for the weekend. The gold package includes all the previously mentioned assets, plus two pace car rides, two garage-access passes for the weekend and two passes to Curve, which the track is touting as a new all-inclusive hospitality club with a capacity of 300 and a birds-eye view of the track above Turn One. Amenities at Curve include food and beverage and preferred parking.

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