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Volume 24 No. 178
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Data Shows World Surf League Had Most-Watched Video Globally Over Last Year

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, likes and number of followers. Real Madrid took top honors among teams globally and had the highest overall score among all properties. The NBA was the top-ranked league overall. One of the many elements that went into the algorithm was the engagement that each property’s individual videos generated. A World Surf League video shot near the organization’s annual Western Australia event was the most-watched video globally over the past year, drawing more than 121.4 million views.

RK
PROPERTY
VIEWS
VIDEO SUBJECT MATTER
INTERACTIONS
1
World Surf
League
121,410,330
Dozens of dolphins surfing
2,619,251
2
IOC
109,637,170
'92 Barcelona Games: British runner Derek Redmond tears hamstring. Father helps him across finish line.
2,482,935
3
NBA
106,670,631
Dunk from Jordan “Mission Impossible” Kilganon at the NBA House leaves NBA legends in awe.
2,818,919
4
NFL
50,539,728
Lady Gaga’s Super Bowl halftime show.
1,692,613
5
NFL
Cardinals
26,796,275
Gameday performance of National Anthem
 featuring salute to military service.
890,307
6
NHL
21,786,731
Military dog drops puck before Flames-Ducks.
454,169
7
Team India
(cricket)
19,186,390
Captain Virat Kohli celebrates birthday with teammates.
1,115,033
8
Manchester
City
18,637,809
Coach Pep Guardiola surprises a young fan in a taxi.
398,007
9
Falcons
17,106,834
Team wears initials of fallen heroes
on helmets during game.
484,394
10
MLB
16,632,247
Marlins wearing José Fernández jerseys to honor teammate, who died the previous night.
521,414