In San Antonio, Ryan Salchert reported locally based grocer H-E-B "signed a 10-year sponsorship agreement for the Alamodome." The partnership will include "prominent signage on the North Plaza, now 'H-E-B Plaza' and within the North Entrance, now 'H-E-B Gate,' as well as throughout the concourses and within the inner bowl of the venue." H-E-B currently has partnerships with the UTSA and Valero Alamo Bowl, the Alamodome’s "two largest tenants" (BIZJOURNALS.com, 7/14).
HOMETOWN HYDRATION: In Jacksonville, Junior Skepple reported Jaguars RB Leonard Fournette has partnered with New Orleans-based electrolyte alkaline water brand Life10. Life10 is now "planning on expanding in to Florida thanks to its partnership with Fournette." Life10 water has operations in Louisiana, Houston and Brooklyn, with Jacksonville "up next." Life10 Founder Lester Ziegler said, "When Leonard's takes his first snap in the NFL, Life10 intends to be in Jacksonville" (BIZJOURNALS.com, 7/14).
FAMOUS JAMEIS: ESPN.com's Jenna Laine noted Buccaneers QB Jameis Winston is showing his creativity off the field through fashion by "designing a custom backpack that hit shelves" last week. He collaborated with the company Sprayground to "produce the 'Jameis Winston Pirate Shark'" (ESPN.com, 7/14).