That's The Ticket: Red Sox Using Rest Of '17 Season To Test MLB's StubHub Deal
Red Sox execs said the club’s move to opt back into a full integration with MLBAM partner StubHub is designed as a test for the latter half of the ’17 season. MLBAM and StubHub are currently in talks regarding a potential extension of the five-year partnership expiring after this season. While those negotiations occur, the Red Sox will experiment with offering its season-ticket holders a direct tie to both StubHub and the club’s own Red Sox Replay. “We have a lot of fans who remain very happy with Red Sox Replay, but we also heard from some fans who said they wanted StubHub back,” Red Sox Senior VP/Ticketing Ron Bumgarner said. "Fundamentally, our goal is to make it as easy and convenient as possible for our season ticket holders to resell the games they can’t attend, so we’re doing both.” The fee and commission terms for both ticket resale platforms will remain intact, with Red Sox Replay offering lower seller fees and club rewards points and StubHub providing greater brand awareness and scale. Even with the dual integrations, sellers of Red Sox tickets will still need to pick one to use -- the club’s test does not call for simultaneous listings of the same ticket inventory.