The Bucks' first season goal for full season-ticket sales at their new arena is 10,000, with 16,000 full-season equivalents, which "include partial season ticket plans and group buyers," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. Bucks Senior VP/Communications Barry Baum said that the expected season-ticket base at the BMO Harris Bradley Center this season is "about 7,100, with full season equivalents of about 9,000." Some season ticket-holders have been "startled by the price increases the Bucks set for seats in the new arena." One season-ticket holding group has "two seats in section 209 in the Bradley Center, a lower level corner, at $1,696 each." The "same seat at the new arena is $2,757, a 63% increase." Longtime Bucks season-ticket holder Roger Quindel: "That's pretty high for somebody who's been there all those years and suffered. I thought it was fairly steep, without much explanation." He added, "We moved to the worst seats in the house, and had to pay more for them." But Bucks President Peter Feigin said the team wants to "have fair pricing and go beyond expectations." Bucks brass "expects 95% of current season ticket holders will renew" when the new arena opens in fall '18. Feigin said that about 90% of the seats in the event and mezzanine club levels -- 2,500 of the best seats in the arena -- "have been sold." The Bucks also said that a "majority of tickets in the new arena will have a price increase of $6 or less per game from the Bradley Center" (MILWAUKEE JOURNAL SENTINEL, 7/12).
