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Dell's "Spider-Man"-Themed Spot Garners Most Weekly Sports TV Media Impressions

Dell's "Spider-Man: Homecoming" spot, which touts its Inspiron 15 7000 Gaming computer around the Marvel film that is being released on Friday, generated 28.8 million media impressions June 26-July 2 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the five ads that debuted during sports programming that week. However, Expedia's "Sea Turtles" spot had the highest attention score of the top five ads, at 97.6%, meaning that just 2.4% of viewers interrupted the ad for any reason.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JUNE 26-JULY 2)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
SPEND**
AGENCY
SPORTS PROGRAMMING
Dell Inspiron 15 7000
("Spider-Man: Homecoming"
28,806,663
166
$3,762,163
Y&R
MLB on ESPN
Popeye's Cheddar Biscuit Butterfly Shrimp ("Ride")
15,363,071
61
$3,072,239
GSD&M
WWE "Monday Night Raw," WWE "Smackdown" on USA
Wendy's Frosty
("Feel Free to Freak Out")
14,717,832
492
$2,875,297
Kaplan Thaler Group; VML
NBA Summer League and "SportsCenter" on ESPN
2018 Chevrolet Equinox
 ("Valet")
14,707,296
39
$872,415
McCann Erickson; Commonwealth/McCann
MLB on Fox; NASCAR on NBC
Expedia
("Sea Turtles")
9,132,513
215
$1,262,326
Wunderman; 180LA
"SportsCenter" on ESPN

NOTES: * = During sports programming. ** = Includes some non-sports programming.

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