Menu
Marketing and Sponsorship

NFL Upfront Sales For '17-18 Suffering Due To Significant Spending Drop From Auto, Movies

NFL upfront sales for the '17-18 season have been "softer than sellers originally had anticipated," and the "volume of money that's been held back suggests that the league's media partners may be in for a white-knuckle fall scatter market," according to Anthony Crupi of AD AGE. A number of factors have "conspired to cast a bit of a pall over this year's NFL market, which some insiders say is the softest since the Great Recession" of '08. For example, a number of "marquee clients have slashed their pro football spend, while a few load-bearing categories aren't committing anywhere near as many dollars to the NFL as they did a year ago." One TV buyer said, "It is a much softer market in terms of the rate of change, but it's like we're talking about two entirely different sports. So yeah, the year-to-year (pricing) increases in NFL games are more modest than in years past, but when you look at what's going on with the entertainment stuff in prime, there are worse problems you could have as a network. You could have no football." Crupi noted that same buyer "estimated that the average price increase for ad time in this fall's NFL broadcasts is between 2% and 4%, although at least one network is pricing slightly above that range." The same TV buyer said, "Fox [has] the Cowboys in six of their eight national windows which, as you can imagine, has worked in their favor." The "consensus among insiders is that Fox is getting ad rates as much as 6% higher than last season." Automotive has "scaled back its spend in the midst of a five-month sales slide," while movies are "also putting fewer dollars into football" (ADAGE.com, 6/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/03/Marketing-and-Sponsorship/NFL-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/07/03/Marketing-and-Sponsorship/NFL-Ads.aspx

CLOSE