MasterCard’s "Pelican Took My Wallet" spot promoting the credit card brand's Masterpass digital wallet generated nearly 14.5 million media impressions from June 19-25 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 172 ads that debuted during sports programming that week. However, Audible.com's "Troubled Waters" spot had the highest attention score of the top five ads at 98.9%, meaning that just 1.1% of viewers interrupted the ad for any reason.
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NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JUNE 19-25)
|
|
BRAND (SPOT)
|
IMPRESSIONS*
|
AIRINGS*
|
TV
SPEND**
|
AGENCY
|
SPORTS PROGRAMMING
|
|
MasterCard MasterPass
("Pelican Took My Wallet")
|
14,486,403
|
155
|
$2,587,076
|
TracyLocke
|
MLB Net; MLB on ESPN;
FIFA Confederations Cup on Fox
|
|
Sea-Doo
("Turn It Up: Rebate")
|
12,857,749
|
407
|
$940,360
|
Cramer-Krasselt
|
NASCAR, Confederations Cup on Fox;
Golf Channel; Drone Racing on ESPN
|
|
Sonic Drive-In
("Corn-ival: June")
|
8,892,203
|
52
|
$596,884
|
Goodby, Silverstein & Partners
|
College World Series on ESPN
|
|
Audible.com
("Troubled Waters")
|
8,489,880
|
109
|
$1,783,225
|
n/a
|
Golf Channel
|
|
PGA Tour: Presidents Cup
("Lady Liberty")
|
7,139,651
|
30
|
$11,789
|
GSD&M
|
Golf Channel; Golf on CBS
|
NOTES: * = During sports programming. ** = Includes some non-sports programming.
