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Leagues and Governing Bodies

"OTL" Examines Leagues' Focus On Millennials; Survey Shows Many Don't Trust NFLers

The effort by leagues to attract younger fans was examined on ESPN’s “OTL” yesterday afternoon, with ESPN’s Bob Ley noting all sports are "focused on attracting and keeping millennial consumers.” Ley: “The NFL was roundly praised recently, praised from the cultural heavens for relaxing the strict policing of on-field celebrations beginning this fall, and also, it's all about time and speed and pace." MLB also has "instituted speedup rules with an eye on the younger fans." Ley: "Who are these millennials? Well, they're one quarter of the U.S. population, some 77 million individuals and by next year, millennials will have the most spending power of any American generation.” Ley noted L.E.K. Consulting Media & Entertainment conducted a survey which predicted millennials have a projected income in '18 of $3.4 trillion. It is a generation that has "sent a shiver through this industry because of cord-cutting." Ley: "It's the generation that has embraced esports as a spectator and participatory activity, even spawning the phenomenon of drone racing.” The L.E.K. survey of 3,000 millennials is a “generation with particular tastes about their new sports and our old ones.” The study reported 61% of millennials "identified the NFL as 'sleazy'" and 67% of millennials "don’t trust NFL players" ("OTL," ESPN, 6/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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