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Volume 24 No. 114

Olympics

The U.S. Ski & Snowboard Association is "rebranding to unify the diverse array of sports it oversees and present a single identity to sponsors, fans & donors," according to Ben Fischer of SPORTSBUSINESS JOURNAL. The organization will now go by U.S. Ski & Snowboard and has "introduced a single enterprise logo and three nearly identical team marks for skiing, snowboarding and freestyle skiing." The new logo highlights "mountains and the American flag colors, two factors all the sports have in common." The NGB in the past had used "four logos that have almost nothing in common stylistically" (SPORTSBUSINESS JOURNAL, 6/19 issue). The AP's Eddie Pells reports the move is being made "in hopes of boosting endorsement dollars, by allowing the biggest sponsors to have a piece of all the snow athletes instead of only a certain segment." USSS CEO Tiger Shaw said, "The purpose of doing this is commercial and revenue driven. If we do a better job more powerfully portraying strong brands and national teams, it's more interesting to donors and more valuable to partners." Pells noted in addition to the new logos, USSS also will debut "rebranded social media channels and is selling a limited amount of apparel with the new logo" (AP, 6/19).

Lakers President Jeanie Buss, the Clippers, Dodgers, Live Nation and a host of other big players in the L.A. sports and entertainment scene all helped the LA 2024 movment get off the ground with $1M contributions, according to newly released tax filings. There were 29 different individuals or entities that gave at least seven figures in the 12 months concluding last July, a time period that covers the re-emergence of L.A.’s candidacy after Boston's bid for the '24 Games collapsed. LA 2024 Chair Casey Wasserman personally raised the money through low-key outreach in those early days, and the identity of the donors had not been previously disclosed. In total, including time periods not covered by the Form 990, the bid has raised more than $50M in total. The Wasserman Foundation also donated $3M, while the USOC donated $2M. Law firm Proskauer was the top-billing LA 2024 vendor to the bid in the period, at $734,000, followed by Teneo Strategy -- which counts Billie Jean King and golfer Graeme McDowell among its leadership -- at $692,000. The top expense categories for the bid were: film production ($3M), structural ($2.6M), salaries ($2M), "international" ($1.25M) and legal ($1.4M). A few related-party transactions were noted in the filings: LA 2024 paid $1M to the 247 Group, a Wasserman subsidiary, and $93,000 to LCW LLC, which Casey Wasserman partly owns. The bid group also paid consulting fees to entities partly or fully owned by board members Janet Evans ($160,000) and Angela Ruggiero ($60,000). The specific individuals recused themselves from board discussions in all related-party transactions.

DONORS WHO GAVE $1M
The Alegre Trust
David Geffen Foundation
Gregory & Carrie Penner
Attanasio Revocable Trust
The Goldhirsh Foundation
Anthony & Jeanne Pritzker Family Foundation
Banc of California
Thomas T. Gores
RBC Capital Markets
Beatrice B. Trust
JMM Charitable Foundation
Ressler/Gertz Family Foundation
Jeanie Buss
L.A. Clippers
Saban Family Foundation
Gordon Crawford
L.A. Dodgers
Spanky JPLT-Northern Advantage
Edison Int'l
Live Nation
TCAG Inc.
Fox Network Group Inc.
Longo Toyota
Universal Studios
The Garland Foundation
Majestic Realty
Westfield Property Management