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Volume 25 No. 49
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Data Management Firm Umbel Brings On Spurs Exec Mike Malo As VP/Business Development

Austin-based data management platform Umbel named Spurs VP/Brand & Marketing MIKE MALO VP/Business Development. The Spurs were an Umbel client. Malo also has worked with the Eagles, D-backs and Crew. He will focus on strategic partnerships with leagues and teams as business-side analytics continue to grow in importance. The arrival of Malo also extends a leadership transition for Umbel following the elevation in April of President LISA PEARSON to CEO following the departure of Founder HIGINIO MAYCOTTE to spinoff data operation Pilosa. Maycotte remains Umbel Exec Chair. Malo: "Having that deep sports industry experience was a missing piece for them before, and there’s a huge opportunity now in front us in helping teams and leagues leverage first-party customer data."