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Marketing and Sponsorship

Boston Hotel Debuts Bobby Orr Suite Featuring Memorabilia From Hockey HOFer's Career

The Ames Boston Hotel yesterday "officially unveiled the Bobby Orr Suite," a 600-square-foot room "chock-full" of the Hockey HOFer's memorabilia, according to Kevin Paul Dupont of the BOSTON GLOBE. Much of the memorabilia was "culled from Orr’s own collection," and the suite will help fund the Bobby Orr HOF in his hometown of Parry Sound, Ontario. The "shiny Orr suite (No. 4) on the 14th floor," with his replica Boston Garden locker "serving as the bedroom’s closet, is an attempt by part-owner Benchmark, the management group, to boost the property’s profile in a crowded hotel market." Benchmark COO Jeff McIntyre said, "We were looking for ways to attach ourselves back to the city. Bostonians love the city, they love sports." Orr said that he "initially dismissed the idea" until McIntyre "suggested it again a year later, offering a portion of the ongoing proceeds" to support Orr’s HOF. Above the bed is a "replica of Orr’s No. 4" jersey, while a "few old [Boston] Garden wooden chairs ring the 70-inch TV." In the bathroom is a picture of late pro wrestler Andre the Giant "hoisting Orr." Orr and McIntyre "figure the suite particularly will attract Garden visitors, both Bruins and Celtics fans" (BOSTON GLOBE, 6/14). In Boston, Owen Boss notes Orr christened the suite with a "ceremonial puck drop." Complete with hockey boards, a face-off circle, penalty box and a blue line, the suite "will run you about $1,500 a night." The living room has stadium seating, a blue line on woven vinyl flooring "meant to look like an ice rink, the two Garden seats and a replica scoreboard reflecting the exact time and score when Orr famously netted the game-winning goal" in the '70 Stanley Cup Final (BOSTON HERALD, 6/14).

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