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Cowboys To Begin Wearing Navy Uniforms At Home More Often After Strong Retail Sales

Cowboys Equipment Dir Mike McCord said that the team is "going to wear its navy jerseys at home more often, adding a game or two in that regard each season," according to Cameron DaSilva of FOXSPORTS.com. McCord said, "We'll incorporate navy a little bit more. You've already seen the last couple of years where we started wearing navy at home on Thanksgiving, and that's all kind of in relation to the Color Rush uniform. We've had some success wearing that uniform at home, so I think we'll see a little more of it." He added, "I don't think we'll ever go to wearing the dark jersey at home completely, but I think we might add a game or two, possibly -- especially high-profile games or national TV games." DaSilva noted the Cowboys' road jerseys originally were a "solid royal blue color." However, as time has gone on, the team "realized the power of navy." When shopping for Cowboys gear, all fans "see is navy, white and silver." McCord: "Navy has been more popular in retail, and for us when we do so much of our sideline products, whether it's polos or hats or T-shirts, a lot of that royal color -- which is what the Cowboys used to be -- has kind of transitioned to navy just because it does so much better at retail." But DaSilva noted the home uniform has "remained unchanged." Cowboys Owner Jerry Jones is responsible for that -- he "wants the Cowboys' look to be iconic like the Yankees' pinstripes." McCord said, "You just don't want to change a whole lot of what that home uniform is, so it's stayed pretty generic and vanilla with just the white jerseys: one color royal number, simple sleeve stripe, and everything else has stayed pretty basic" (FOXSPORTS.com, 6/13).

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