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NFL Gambling Policy Complicates Potential Sale Of Cardinals' Stadium Naming Rights

Gila River Gaming Enterprises has been "having discussions with the NFL Cardinals about buying naming rights to their stadium," but the NFL's current gambling policy "still prohibits the sale of 'primary stadium or field naming rights' to gambling-related establishments," according to Brent Schrotenboer of USA TODAY.  The discussions "appear to be one of the most expensive examples yet of a rising NFL conflict -- a league policy rooted in old, negative perceptions against gambling vs. the demand for more lucrative ties between NFL teams and gambling businesses." No NFL stadium is named after a casino company, though Hard Rock Stadium in Miami Gardens is named after a company that "includes casinos in its portfolio." Sale of naming rights for stadium lounges and other sections of the stadium is "permitted by the NFL for certain casinos." But league policy "specifically excludes gambling-related naming rights for the 'field or primary building name.'" It is "possible the policy could change, like it did when the league allowed teams to accept limited casino advertising" in '12. It is also possible the Cardinals "could try to thread the needle by selling naming rights to the casino company but not putting the casino company's brand into the stadium name." The stadium could be called "Gila River Stadium," just like the Gila River Arena next door, home of the Coyotes. Gila River Gaming Enterprises is "part of the Gila River Indian Community." The NFL's gambling policy says that it is permissible to have "general advertising in the sovereign name of a Native American Nation, regardless of whether that Native American Nation operates or holds interests in a casino" (USA TODAY, 6/12).

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