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NBA's Embrace Of Social Media, Progressive Marketing Of Players Has League Surging

The NBA postseason so far may have been a bit of a letdown, but the league will "enter the summer as an ascendant league, a cultural and global giant created through progressive marketing and aggressive social media," according to Adam Kilgore of the WASHINGTON POST. In a culture "growing more individualistic, the NBA has employed nonrestrictive policies on sharing video online and exposing its players’ personalities." While the NFL "restricts the use of video highlights and markets teams and the league over players, the NBA has made up ground among millennials." Some in the NBA "believe it could eventually surpass the NFL as America’s dominant sports league." Mavericks Owner Mark Cuban in an email wrote, "Can I foresee it? Yes." He mentioned the "need for the NBA to create 'destination content.'" Kilgore notes while non-subscription apps or websites "require original, appealing content to attract advertisers, subscription services -- the kind the NBA will likely rely on more in the future -- need it even more." Cuban said that the first step "is the NBA’s first awards event, to be hosted by Drake and air on TNT on June 26." Cuban has also "pushed the league to create its own version of soccer’s World Cup 'as an alternative to the Olympics.'" Cuban: "Subscription sites are spending $10 billion-plus a year for content in an effort to gain and retain subscribers. Of those billions of dollars, they still have to spend a lot of money to find hits. The competition between all the above will be greater, with greater consequences, than the competition between networks on traditional subscription TV ever was. And given that these subscription services are global and so is the NBA, I would say that it’s possible our revenue could grow significantly if the landscape then is similar to today" (WASHINGTON POST, 6/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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