Cubs P Pedro Strop has created his own eponymous clothing line, Believe by Strop, which sells "T-shirts, sweatshirts and hats that feature Strop’s personal emoji, the word 'Believe' or just a cursive 'B,'" according to Lauren Comitor of THE ATHLETIC. Strop: "It’s just starting right now and it’s going well, I expect it to be better in the next couple months." The line also features "some designs that reference the Dominican Republic, where Strop is from." Items "range from $28 for a T-shirt to $65 for a sweatshirt." Strop said that he "comes up with the ideas for the designs, and has started putting more time into it in the past year." He added that it will be "nice to have a fallback when he’s done with baseball." Strop: "Hopefully by the time I don’t play, it’s really in a good place." Comitor noted Strop’s Instagram page is a "never-ending marketing campaign for his line" (THEATHLETIC.com, 6/8).
GOING IN STYLE: WOMEN'S WEAR DAILY's Rosemary Feitelberg noted F1 driver Fernando Alonso's "latest business venture" is Kimoa, a lifestyle clothing brand. Alonso in a Q&A said he initially "thought of starting a restaurant or a cycling team." But he wanted to start a brand that "reflected a lifestyle" he enjoys. Alonso: "After a year and a half of preparations, we’ve come out with Kimoa. Now we have T-shirts and the proper collection will come next year. This is not my only investment but it is one that I really like." While Alonso said he does not have designers he works with regularly, Michael Kors is a McLaren sponsor, so Alonso will "dress in Michael Kors sometimes" for an event to "be a little more elegant than Kimoa." Alonso: "But for normal life, I have Kimoa and a more relaxed style" (WWD.com, 6/8).
