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Research and Ratings

AT&T-Mark Wahlberg Spot Led Visibility Among New Ads On Recent Sports Telecasts

AT&T's "Entertainment-Filled House" spot, which features actor Mark Wahlberg, gained the most visibility of any commercial that debuted from May 29-June 4 during sports programming, a week dominated by the NBA and NHL playoffs, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. The ad, via BBDO, N.Y., netted 43 million impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV. On top of the NHL and NBA Playoffs, the AT&T spot also saw play during the opening rounds of the French Open. The top five spots all saw airings during coverage of the first two NBA Finals games.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (MAY 29-JUNE 4)
BRAND (SPOT)
IMPRESSIONS
AIRINGS
TV
SPEND
SPORTS
PROGRAMMING
AT&T Unlimited Plus
("Entertainment-Filled House," featuring Mark Wahlberg)
43,000,134
109
$4,080,291
NBA, French Open, NHL
Samsung Gear S3 Frontier
("Leave Your Phone Behind: $50 Off")
41,637,083
5
$1,159,327
NBA
'18 Audi S5 Sportback ("Secretariat")
31,174,952
12
$2,065,411
NBA, College baseball, MLS
Samsung Galaxy Tab ("Do Anything")
27,901,892
72
$752,218
NBA
Corona Extra ("Make Summer,"
featuring music by Bunny Wailer)
27,747,289
108
$2,274,789
NBA, "SportsCenter"

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