Menu
Media

Audience Analysis: PGA Tour's Final Round Woes Continue At Players Championship

The Sunday woes for the PGA Tour continued at The Players Championship last weekend, as NBC saw another audience decline for a final round telecast. The Tour’s signature event, which saw Si Woo Kim win by three strokes over a leaderboard lacking big names, drew 3.69 million viewers on Sunday, down from 5.23 million viewers last year, when Jason Day took the wire-to-wire win by four strokes. Sunday was the event’s lowest final round since ’14, when Martin Kaymer beat Jim Furyk by one stroke during a telecast that featured a 90-minute rain delay. That telecast drew around 3 million viewers.

WE HAVE LIFT OFF: The Rockets have been without Yao Ming since the end of the '10-11 season, but their games are still a draw in China. Streaming platform Tencent last week drew 6.7 million video viewers and 18.9 million views for Game 5 of the Spurs-Rockets Western Conference semifinals, marking the NBA’s best audience on the platform this season to date. That contest on May 9 easily outdrew Game 6 last Thursday, which saw the Rockets blown out by the Spurs, drawing 5.5 million video viewers and 13.8 million video views. Linear TV viewership also was successful for Rockets games this postseason. Chinese outlet CCTV averaged 5.53 million viewers for all 10 Rockets games during the postseason, up 8% compared to 5.14 million viewers for the NBA Playoffs overall to date. The Spurs-Rockets series on CCTV averaged 5.78 million viewers for six telecasts.

NOTES: FS1 drew 2.62 million viewers for the Monster Energy NASCAR Cup Series race from Kansas on Saturday night, down from 3.14 million viewers last year, but up from 2.48 million viewers in ’15.

The chart below lists final audience figures from select recent sports telecasts.
Untitled Document

TELECAST DATE NET TIME (ET) RAT. VIEWERS (000)
NBA Western Conference Finals: Spurs-Warriors: Game 1 5/14 ABC 3:28-6:00pm 4.6 8,129
NBA Western Conference Semifinals: Spurs-Rockets: Game 5 5/9 TNT 8:00-10:53pm 2.9 4,730
NBA Western Conference Semifinals: Warriors-Jazz: Game 4 5/8 TNT 9:00-11:38pm 2.8 4,526
NBA Eastern Conference Semifinals: Celtics-Wizards: Game 6 5/12 ESPN 7:59-10:47pm 2.7 4,262
NBA Western Conference Semifinals: Spurs-Rockets: Game 6 5/11 ESPN 7:59-10:25pm 2.6 4,190
NBA Eastern Conference Semifinals: Celtics-Wizards: Game 5 5/10 TNT 8:00-10:34pm 2.3 3,765
PGA Tour: Players Championship: Final Round 5/14 NBC 2:00-7:15pm 2.3 3,686
"Inside the NBA" 5/9 TNT 10:53-11:42pm 1.9 3,070
NHL Eastern Conference Finals: Senators-Penguins: Game 1 5/13 NBC 7:24-10:34pm 1.6 2,892
PGA Tour: Players Championship: Third Round 5/13 NBC 2:00-7:30pm 1.9 2,815
Monster Energy NASCAR Cup Series: Go Bowling 400 (Kansas) 5/13 FS1 7:32-11:52pm 1.6 2,620
NHL Eastern Conference Semifinals: Penguins-Capitals: Game 7 5/10 NBCSN 7:29-10:10pm n/a 2,485
"Inside the NBA" 5/10 TNT 10:34-11:13pm n/a 2,207
"Inside the NBA" 5/8 TNT 11:38pm-12:21am n/a 2,064
Liga MX: Clausura quarterfinals: Tigres UANL-Monterrey: Leg 2 5/13 Univision 7:55-10:00pm 0.7 1,311
Liga MX: Clausura quarterfinals: Chivas-Atlas: Leg 2 5/14 UniMas 6:30-9:05pm 0.6 1,184
Verizon IndyCar Series: Grand Prix of Indianapolis 5/13 ABC 3:30-6:00pm 0.7 969
Liga MX: Clausura quarterfinals: Chivas-Atlas: Leg 1 5/11 Azteca 10:29pm-12:42am 0.5 926
PBR: Last Cowboy Standing 5/14 CBS 4:00-6:00pm 0.6 852
Liga MX: Clausura quarterfinals: Tijuana-Monarcas: Leg 2 5/14 Azteca 8:50-11:05pm 0.3 637
Liga MX: Clausura quarterfinals: Tijuana-Monarcas: Leg 1 5/11 Azteca 8:20-10:29pm 0.3 530
Bundesliga: Leipzig-Bayern Munich 5/13 Fox 9:30-11:30am 0.2 339

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/19/Media/Audience.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/05/19/Media/Audience.aspx

CLOSE