Patriots QB Tom Brady on Friday signed a "long-term partnership" with British luxury automaker Aston Martin for a series "called 'Category of One,' which will be debuting" later this summer, according to Olivia Vanni of the BOSTON HERALD. Brady "gets to put together his own take" on the '18 Vanquish S car model. The public will "get to see snippets of his creation little by little, as it comes together, with the final product being revealed this summer." Brady is "teaming up" with Aston Martin Exec VP & Chief Creative Officer Marek Reichman on the project. Vanni notes Brady already drives the new '17 Aston Martin DB11 (BOSTONHERALD.com, 5/19). AUTOMOBILE MAGAZINE's Conner Golden notes Brady is "going to build special one-off features into the car, most likely including colors, wheels, interior touches, and bespoke design flourishes" (AUTOMOBILEMAG.com, 5/19). Aston Martin North America President Laura Schwab said that it "might be hard to tell if Brady's connection helps sell" the car, which starts at $211,995. ESPN.com's Darren Rovell notes only 12 of Brady's '18 Vanquish S cars "will be made and sold to the public" (ESPN.com, 5/19). FORTUNE's Daniel Bentley writes Brady is "somewhat selective about the brands he'll endorse." Brady's endorsement portfolio includes Under Armour, Tag Heuer, UGG boots and Purple Carrot meal kits (FORTUNE.com, 5/19).
