A's Create Waiting List For Ballpark Pass After Initial Interest Exceeded Expecations
The A’s have formed a waiting list for their new Ballpark Pass after the $19.99 per month subscription offer to the club’s home games quickly sold out. The club sold “several thousand” passes, which only guarantee standing-room access to the Oakland-Alameda County Coliseum. The decision to cut off sales of the Ballpark Pass was governed by its standing-room capacity of the stadium of about 2,000. “You’re not going to get 100% utilization of the pass for a particular game," A's Exec Dir of Ticket Sales & Operations Steve Fanelli said. "But the question we had to wrestle with was what would happen if we sold out a game in our regular seats, even with the upper deck now opened. We needed to be able to make sure we could still accommodate everybody.” The A’s began experimenting with smaller subscription-based offers in ’15, but this year implemented a longer, four-month option with a much lower monthly price and put more marketing behind it. “This was clearly the right price point, particularly for people not ordinarily thinking about A’s tickets,” Fanelli said. The club said roughly 30% of the A’s Ballpark Pass purchasers previously have not bought A’s tickets. A potential expansion of the Ballpark Pass program is being considered for later in the season. For now, fans on the waiting list will gain an opportunity to buy a Ballpark Pass only if somebody opts out of the auto-renewing commitment. “We really feel this program has the ability to complement our core product offerings for years to come, while attracting a new audience to the ballpark,” Fanelli said.