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Marketing and Sponsorship

Marketplace Roundup

NBCSPORTS.com's Daniel McFadin reported NASCAR driver Erik Jones and SiriusXM have signed a "six-race sponsorship deal" for his No. 77 Furniture Row Racing car beginning with this weekend's All-Star festivities in Charlotte. Jones appeared on SiriusXM NASCAR Radio’s "Tradin’ Paint" yesterday to "make the announcement." SiruisXM will also be on the No. 77 at Pocono, Kentucky, Richmond, Dover and Martinsville. Jones through 11 races is 19th in the Monster Energy Cup Series point standings (NBCSPORTS.com, 5/17).

ONE & ONLY: Toyota will "become the new presenting sponsor" of all races at Kentucky Speedway and "become the official car of the racetrack in a new multiyear partnership agreement." In Cincinnati, Claude Thompson noted the partnership "means that every single official vehicle used during races at the Kentucky Speedway will be a Toyota, from the fire trucks, tow trucks" and all the way down to the all-new '18 Toyota Camry that will "serve as the new pace car" (CINCINNATI.com, 5/15).

LIFT OFF: ESPN.com's Jacob Wolf noted game developer Psyonix, the creator of "Rocket League," has partnered with WWE for an "advertising deal that will last through August." The deal will see "Rocket League" title sponsor two "brand-specific WWE Network events, SmackDown Live's Backlash on May 21 and Raw's Great Balls of Fire in July." In addition, it will "serve as one of several promotional sponsor's for WWE's flagship, multibrand event SummerSlam in August." Wolf noted "Rocket League" will be "advertised throughout other products on the WWE Network, and on WWE's regular television programs on Raw and SmackDown on USA Network" (ESPN.com, 5/17).

BUBBLE BURST: Bubble gum brand Big League Chew signed a three-year sponsorship and licensing deal with the Baseball HOF. The HOF logo will appear on all pouches of Big League Chew, as well as bubble gumball buckets featuring the phrase "The Hall of Fame Bubble Gum." Big League Chew will have a presence at various HOF events, including a bubble blowing contest (Big League Chew).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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