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Marketing and Sponsorship

Jordan Brand Signs First Chinese Endorser, Welcomes Guo Ailun With New Ad

Chinese Basketball Association team Liaoning Flying Leopards G Guo Ailun, who also plays for China's national team, is the "first Chinese player to be signed by Nike's Jordan Brand," according to Angela Doland of CREATIVITY-ONLINE. A spot from S.F.-based AKQA's Shanghai office "welcomes Guo into the fold of stars signed by Jordan, a move marking the 20th anniversary of the brand's entry into greater China." However, there are "no actual shots of Guo." The ad "opens on a custodian about to enter a mysterious chamber," and a voiceover from Michael Jordan can be heard saying, "Welcome to the spotlight." The custodian finds what "appears to be a museum-like locker room, which stores the jerseys, shoes and gear of other Jordan stars," such as Knicks F Carmelo Anthony, Clippers G Chris Paul, Bulls F Jimmy Butler, Clippers F Blake Griffin, Spurs F Kawhi Leonard and Thunder G Russell Westbrook. At the end, the custodian "hangs up the new uniform, Guo's." The Jordan brand is a "status symbol" in China (CREATIVITY-ONLINE.com, 5/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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