Twitter's New Multiyear NFL Partnership Includes Half-Hour Live Show During Season
Twitter today announced a realigned multiyear partnership with the NFL that includes a new 30-minute live digital show airing five days per week during the season on the social media platform. Produced and hosted by NFL Network personnel, the as-yet-unnamed program will likely run Sunday-Thursday. Twitter and Periscope also will show pregame content during the season, providing access to player warm-ups and sideline interviews. Additionally, the NFL will run game highlights, breaking news and historical content on Twitter, extending a relationship that began in '13. The announcement comes after the two parties worked together last year to stream "Thursday Night Football," though those rights now belong to Amazon. Financial terms were not disclosed, but the NFL and Twitter will collaborate on ad sales around the live and on-demand content (Eric Fisher, Staff Writer). The WALL STREET JOURNAL's Joshua Jamerson notes for Twitter, which is "seeking growth as it works to become profitable this year, the partnership gives the popular social-media network another chance to capitalize off America’s most popular sport." The move is "similar to an agreement" that Twitter signed with the NBA last year. The NBA "signed on to produce two new shows on Twitter for the current basketball season." Twitter last month said that its quarterly revenue "fell for the first time since it went public" in late '13. Its struggles "reflect the challenge of its industry: how to turn eyeballs into dollars" (WSJ.com, 5/11).