T'Wolves C Karl-Anthony Towns "hasn’t yet made the playoffs, but he has a growing list of corporate partners," proving an NBA star "needn’t play in New York City or Los Angeles to compile endorsement deals," according to a profile by Jerry Zgoda of the Minneapolis STAR TRIBUNE. Towns, who just finished his second NBA season, has "deals with Nike, Gatorade, 2K Sports, Beats by Dre and Jack Link’s Beef Jerky." Towns: "I like to be able to express my personality, the way I am. Everyone is different. I’m more of a social person, so it’s a lot of fun to go out and do what I love to do: Show my personality and my humor.” Zgoda noted Towns' humorous side is "why he has made a series of quirky Jack Link’s commercials." Towns also signed a deal to endorse Kit Kat bars, and the two sides "united at Towns’ home to produce 15- to 30-second commercials aimed at social-media audiences." Towns’ Kit Kat spots then "launched on Twitter and migrated to Facebook and Instagram," and now they are being "placed alongside online videos that attract an NBA audience." Kit Kat Brand Senior Manager Dan Tirol said Towns has a "fun, engaging personality that fit the brand." Tirol: "Karl also is the age of our target (audience). That’s the other thing that made so much sense.” Last summer, Towns also "guest starred on a Disney Channel show." He has said that he "aspires to act someday" (Minneapolis STAR TRIBUNE, 5/10).
