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Marketing and Sponsorship

Marketplace Roundup

The HOLLYWOOD REPORTER's Eriq Gardner reported Iconix Brand Group is "suing" Roc Nation, Jay Z, MLB Properties and other entities in New York federal court. According to the lawsuit, "special 'Roc Nation' baseball caps on the market have denied Iconix the benefits of a licensing agreement." Iconix said that in '07, it "forked over" $204M and was "conveyed certain intellectual property from Jay Z's Roc Nation." Iconix is a brand manager whose portfolio "includes Marc Ecko, Umbro and Artful Dodger" (HOLLYWOODREPORTER.com, 5/2).

GREEN DREAMS: California-based mobile golf app developer 18Birdies has created a new rewards program, DreamGames, that offers the chance to win a variety of prizes for playing rounds and completing course reviews within the apps. The debut of DreamGames will be supported by a national TV spot on Golf Channel and promotional relationships with PGA Tour players Willy Wilcox and Harold Varner III, and social media personality Paige Spiranac (Eric Fisher, Staff Writer).

SPIN CITY
: In N.Y., Lisa Fickenscher reports toy brand Spinners Only has "inked deals with MLB, and the NBA, NFL, NHL and NCAA to slap team logos on the stress-relieving devices." The new company that formed last week will add fidget spinners to a lineup that "features league-licensed bobbleheads" (N.Y. POST, 5/3).

NBA NOTES: Panini America has signed Trail Blazers G Damian Lillard to an exclusive multiyear deal for autographed trading cards and memorabilia (Panini)....Michael Jordan yesterday visited his alma mater Laney High School to "shoot part of a Gatorade commercial" (Wilmington STAR NEWS, 5/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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