An investment group called Project Fanchise is "planning to start a new indoor-football league that lets fans call plays in real-time from their mobile devices or home computers, make personnel decisions and even choose the warm-up music before games," according to Brad Reagan of the WALL STREET JOURNAL. Votes would be "cast via a downloadable app or through an online chat." The group has been "trying out the concept with the Salt Lake Screaming Eagles of the Indoor Football League this year." Project Fanchise CEO Sohrob Farudi said that his group earlier this week "notified that league that it plans to start a separate entity, called the Interactive Football League, in which all of the teams will operate under the same principle." Sources said that the league is "close to finalizing a partnership in which all of its games would be available" on Amazon's Twitch. Farudi: “Basically it will be a real-life Madden." The partnership would "represent a further push by Amazon into providing sports content, following the parent company’s deal earlier this month" to stream 10 "TNF" games. Farudi is raising up to $10M to "fund the new league." He said that the Interactive Football League will "go even further to 'gameify' the fan experience, putting mics and cameras on every player so fans can experience the game from the perspective of the player they choose." All of the league’s eight teams will "play out of the same fully-wired facility in a city yet to be determined." Farudi called the project a “league in a box” and said the league is considering locations in Dallas, Atlanta and Las Vegas (WALL STREET JOURNAL, 4/21).
