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NHL Promoting Playoffs Via Best-Team-Ever Voting; Crosby, Kane, Toews Lead Jersey Sales

The NHL has launched a new campaign asking fans to select the greatest Stanley Cup-winning team of all-time. The 96 Cup winning teams are featured on an interactive microsite created by the league, with fans determining the outcome of which teams should win head-to-head matchups. The microsite also features info about teams and players, as well as never-before-published images from the Hockey HOF. The site, which launches today, will have three rounds of voting, with the greatest team being announced during Game 4 of the Stanley Cup Final. The site is sponsored by SAP in the U.S. and Honda in Canada. Meanwhile, Penguins C Sidney Crosby had the top-selling jersey for the '16-17 NHL season on Shop.NHL.com. Blackhawks RW Patrick Kane and C Jonathan Toews finished second and third, respectively, while Maple Leafs rookie C Auston Matthews had the fourth-best selling jersey. Sales of league merch on the site during the regular season were up 14% year-over-year, while jersey sales were up 11%.

TOP-SELLING JERSEYS FOR '16-17 SEASON ON SHOP.NHL.COM
RANK
PLAYER
1
Penguins C Sidney Crosby
2
Blackhawks RW Patrick Kane
3
Blackhawks C Jonathan Toews
4
Maple Leafs C Auston Matthews
5
Rangers G Henrik Lundqvist
6
Oilers C Connor McDavid
7
Capitals LW Alex Ovechkin
8
Blues RW Vladimir Tarasenko
9
Flyers RW Claude Giroux
10
Rangers D Ryan McDonagh

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