Menu
Marketing and Sponsorship

Stephen Curry Remains Atop NBA's Jersey Sales; Warriors Lead Team Merchandise

Warriors G Stephen Curry remains atop the list for the NBA's most-popular jersey, while his team continues to be the leader in merchandise. This marks the second consecutive regular season Curry has been the top seller on the jerseys list. Rounding out the top players in jersey sales are Cavaliers F LeBron James, Warriors F Kevin Durant, Thunder G Russell Westbrook and Cavaliers G Kyrie Irving. Meanwhile, the Cavaliers retain the second spot behind the Warriors in merch sales. Rankings are based on overall sales on NBAStore.com during the '16-17 season (NBA).

MOST-POPULAR PLAYER JERSEY SALES ON NBASTORE.COM ('16-17 SEASON)
RANK
PLAYER
RANK
PLAYER
1
Warriors G Stephen Curry
9
Bucks G Giannis Antetokounmpo
2
Cavaliers F LeBron James
10
Rockets G James Harden
3
Warriors F Kevin Durant
11
Bulls G Dwyane Wade
4
Thunder G Russell Westbrook
12
Knicks G Derrick Rose
5
Cavaliers G Kyrie Irving
13
Warriors G Klay Thompson
6
Spurs F Kawhi Leonard
14
Celtics G Isaiah Thomas
7
Knicks F Kristaps Porzingis
15
Trail Blazers G Damian Lillard
8
Bulls G Jimmy Butler
MOST-POPULAR TEAM MERCH SALES ON NBASTORE.COM ('16-17 SEASON)
RANK
TEAM
RANK
TEAM
1
Warriors
6
Spurs
2
Cavaliers
7
Thunder
3
Bulls
8
Celtics
4
Lakers
9
76ers
5
Knicks
10
Raptors

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/12/Marketing-and-Sponsorship/NBA-Jerseys.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/04/12/Marketing-and-Sponsorship/NBA-Jerseys.aspx

CLOSE