AD AGE's Jack Neff noted Brita on Thursday launched the #FilterYourFeed campaign from McGarrybowen, N.Y., that "lets people find and remove the negative things in their feeds, then replace them with positive messages" from Warriors G Stephen Curry along with "GIFs of him doing things like playing with puppies." The effort is part of the brand's "Filtered Life" series (ADAGE.com, 4/5).
POP POP! In Chicago, Lewis Lazare noted the Cubs "inked a new partnership with G.H. Cretors Popped Corn." The deal is "believed to be the first popcorn deal the Cubs have ever done." The Cretors deal "calls for the company's mix of caramel popcorn and cheddar cheese popcorn to be made available in all suites at Wrigley" (BIZJOURNALS.com, 4/6).
LAUGHING OUT LOUD: YAHOO FINANCE's Daniel Roberts noted Nike "released five new ad spots this week tied to The Masters, and unlike in the past, you won’t see anyone in them talking about golf clubs or golf balls." Nike in August "exited the golf equipment business." Instead, Nike’s new golf ads "emphasize apparel and humor." The five new spots "play off group comedy between Nike’s biggest golf stars: Rory McIlroy, Michelle Wie, Tiger Woods, and Jason Day" (FINANCE.YAHOO.com, 4/6).
THE UNTOUCHABLES: In Louisville, David Mann noted a "new Maker's Mark bottle features" the Univ. of Kentucky's '95-96 championship men's basketball team. The bottle is the "third in a series that have been released by Maker's Mark; others featured former coaches Joe B. Hall and Adolph Rupp." The bottles "go on sale at retail outlets across Kentucky" on Friday, and proceeds "benefit the school" (BIZJOURNALS.com, 4/5).
