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Marketing and Sponsorship

Marketplace Roundup

REUTERS' Larry Fine noted Bridgestone has gone from a rookie IOC TOP sponsor to a "model for fan participation" following their Fan Zone at the Olympic Golf Course for the Rio Games and will try to "help other federations do likewise." Bridgestone set up a "demonstration area for fans unfamiliar with the game in golf's return to the Olympics, which proved to be a hit and impressed IOC officials." Bridgestone Americas VP/Sports & Events Marketing Phil Pacsi said, "The IOC, trying to do new and different things, allowed us to be one of the first experiments with having a demonstration as close to the field of play that we could, with consumer activation with the game. It worked great" (REUTERS, 3/21).

SHOP LOCAL: In Phoenix, Steven Totten noted the D-backs have "established more than 20 new partnerships with local companies in an effort to boost their own branding as well as that of the local business." Some of the partnerships include: Danzeisen Dairy, Four Peaks Brewing, Maui Wowi Hawaiian Smoothies and clothing brand State Forty Eight (BIZJOURNALS.com, 3/21).

SHIRT SALE: The Cardinals and P Adam Wainwright, in cooperation with Wainwright's charitable organization, Big League Impact, have announced that the Cardinals Team Store at Busch Stadium will be the exclusive retail store for the recently launched "Waino's World" t-shirt. The shirt is being produced by St. Louis-based 108 Stiches (Cardinals).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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