Farm Bureau: Knights Plans One Night Rebrand; Jumbo Shrimp Merch Selling Fast
BIG SHRIMPIN': Double-A Southern League Jacksonville Jumbo Shrimp Owner Ken Babby said that the newly-rebranded organization has "sold merchandise to all 50 states and 15 countries" and is "happy with how fans have reacted so far" to the the name change. In Jacksonville, Junior Skepple notes the Jumbo Shrimp have "not put a dollar figure on how much the name change cost in merchandising and signage around the stadium, but the transition has been a work in progress." Babby: "The early returns have been incredibly positive since the launch of the Jumbo Shrimp in November. It is a big investment in terms of marketing, resources, time and dollars." The name change has "already been a boost for the Jacksonville workforce." On opening day next month, the Jumbo Shrimp front office will have "twice the number of people working than two years ago for the Jacksonville Suns" (BIZJOURNALS.com, 3/17).