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Marketing and Sponsorship

Marketplace Roundup

Bridgestone Golf has launched a new marketing campaign, "The Herd," featuring Tiger Woods highlighting the performance benefits of its products over other ball brands. The campaign will have a series of commercials on NBC, Golf Channel and online. The campaign highlights the "herd-mentality," in which amateur golfers might pick a Titleist ball based on the number of PGA Tour players who use that brand. Bridgestone touts its B330 Series as being longer and straighter than Titleist's ProV1. More than 75 extras participated in the filming of the spots in South Africa (Bridgestone). 

STICKING WITH THE KING: Mastercard has extended its sponsorship of the PGA Tour Arnold Palmer Invitational through '20. Mastercard since '04 has been presenting sponsor of the tournament, which began this morning. This comes amid several enhancements to this year's event, such as the purse rising to $8.7M, the implementation of a three-year winner's exemption and the Arnie's Army Charitable Foundation becoming the host organization. Separately, Mastercard has extended its exclusive marketing deal as the PGA Tour's official payment system through '22 (PGA Tour).

TIP OF THE CAP: ADWEEK's Christine Birkner noted MLB and New Era are "teaming up again to get fans excited" for Opening Day. The #CapsOn campaign, in which players, celebrities and fans show off their team caps on social media, was a "hit last year for New Era and MLB," yielding a 154% increase in caps sold, "with 500,000 social media posts and 250 million video views." This year's effort includes a video "celebrating baseball’s biggest rivalries" (ADWEEK.com, 3/16). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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