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Marketing and Sponsorship

Marketing Campaigns For Players Like Harden, Westbrook Could Have Impact On MVP Race

Rockets G James Harden and Thunder G Russell Westbrook's "outsized personalities and huge marketing campaigns from Adidas and Jordan Brand," respectively, will "have an impact" on this year's NBA MVP race, according to THE VERTICAL's Nick DePaula. Appearing on a podcast, DePaula noted it is a "huge difference in profile" from Spurs F Kawhi Leonard, another likely candidate, who has a "reserved personality and literally no marketing around him from different brands." Adidas has "really prioritized" how it has marketed Harden, including the release of his first signature shoe, the Harden Vol. 1. DePaula noted a lot of players "have an MVP bonus with their team deal and then also with their shoe contract." The "industry standard" is that NBAers make between $6-11M a year on a shoe deal, while there also is the industry standard $1M deal for winning league MVP. Wizards G John Wall had a $2M MVP bonus with Adidas before his contract expired, but "typically" the bonus is $1M and some players "have a roll-over clause that could ramp up over the remaining years of the deal." DePaula: "Winning the MVP means you obviously had a great year and that's a huge cementing-your-legacy type of moment, but it can also add up the dollars on stuff like endorsement deals" ("The Vertical," SPORTS.YAHOO.com, 3/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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