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Marketing and Sponsorship

Marketplace Roundup

Adidas has agreed to a multiyear deal with former Michigan LB Jabrill Peppers ahead of the NFL Draft. He will join Adidas' roster of NFL players that includes Cowboys QB Dak Prescott and Packers QB Aaron Rodgers, among others (Adidas).

NATURAL PARTNERSHIP: Barstool Sports in a partnership with Natural Light beer will be "featured on Chris Buescher's JTG Daugherty Racing‏ No. 37 car" for Sunday's Monster Energy NASCAR Cup Series race at Las Vegas Motor Speedway. It is a "perfect fit for the controversial media company known for its slogan, 'Saturdays are for the Boys.'" A variation, "Naturdays are for the Boys," will "grace the rear of Buescher's car" (SPORTINGNEWS.com, 3/6).

SMOKE & MIRRORS: The Tony Stewart Foundation yesterday announced that driver Jay Howard "will get behind the wheel of the Schmidt Peterson Motorsports No. 77 car" for the Indianapolis 500. The car will be "sponsored by Stewart's Team One Cure, a project benefiting Colorado State University Flint Animal Cancer Center" (INDYSTAR.com, 3/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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