Activision Blizzard's MLG.tv named former UFC Chief Content Officer MARSHALL ZELAZNIK Global Head of Business Development. He will be "primarily responsible for maximizing the revenue opportunities around the distribution of MLG and Activision Blizzard's e-sports content" (INC.com, 2/28).
EXECS: The IOC named former Puma Senior Head of Global Sports Marketing & Licensing CHRISTIAN VOIGT VP/Marketing Development. He will report to IOC Managing Dir of TV & Marketing TIMO LUMME and oversee the IOC's global sponsorship and supplier programs. A dual German-American citizen, Voigt also held roles in Puma’s legal division and recently founded CMV Sports & Entertainment, a soccer-focused marketing agency (Ben Fischer, Staff Writer)....The Heat and AmericanAirlines Arena promoted Dir of Mobile Strategy & Innovation MATTHEW JAFARIAN to VP/Mobile Strategy & Innovation (THE DAILY)....Pro Football HOFer LADAINIAN TOMLINSON is reportedly joining the Chargers in a "front office position" (TWITTER.com, 2/27)....The 49ers named COLIN POTTER Account Exec for Partnership Sales (THE DAILY)....Audio/visual tech company Tripleplay named SCOTT RUSSAK Regional Sales Manager in N.Y. (Tripleplay).
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