Marketing and Sponsorship

Marketplace Roundup

2.23.2017

The Univ. of Texas men's basketball team will wear new Kevin Durant KD9 Nike shoes against Kansas on Saturday as Durant "pays homage to his time with the Longhorns." The KD9 "Texas" will "go on sale to the public" in March, marking the first KD UT-themed official shoe to "hit global retail" (CHRON.com, 2/22)....The Sharks signed a multiyear deal with digital identity company ThreatMetrix under which the SAP Center ticket office will be renamed the ThreatMetrix Ticket Office. Additionally, ThreatMetrix will receive signage at the arena and will be presenting partner of Fan Experience group ticket packages (ThreatMetrix)....Lids "has released its newest line of hats," with the Negro League Patch Collection honoring Black History Month. The hats "honor those teams made up of predominately African-American players" from 1885-1951 prior to most MLB teams becoming integrated (FREEP.com, 2/22).

PREVIOUS Hublot, Three Japanese Companies Sign As Global Sponsors For World Baseball Classic NEXT FS1 Canceling "Fox Sports Live," Will Not Renew Contracts Of Onrait And O'Toole

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/23/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/23/Marketing-and-Sponsorship/Roundup.aspx