The WWE named media company WeMash co-Founder, President & COO SAL SIINO Senior VP/Global Content Distribution & Business Development. Siino will report directly to WWE Exec VP/Strategy & Analytics TANDY O'DONOGHUE. Before co-founding WeMash, Siino was Exec VP/Partnerships & Chief Revenue Officer of Bedrocket Media Ventures (WWE).
EXECS: Daytona State College named NASCAR Foundation Exec Dir LORENE KING VP/Advancement and Exec Dir of the Daytona State College Foundation. NASCAR Foundation Senior Dir of Development & Marketing NICHOLE KRIEGER will replace King (NASCAR)....James Madison named UTSA Dir of Facilities & Events BENJAMIN HEIN Dir of Event Management (JMU)....IRG Sports + Entertainment named Johnson City (Tenn.) Press sports columnist JEFF BIRCHFIELD PR Dir (IRG)....Twitter Head of Entertainment and Lifestyle Partnerships LARA COHEN is "leaving the company -- a blow to Twitter's efforts to court celebrities to use its platform." Cohen, who first joined Twitter in '13, was "responsible for working with talent across TV, film, fashion, lifestyle and digital domains to create content and connect with fans." Sources said that Cohen's exit "comes as Twitter has been dismantling its media team and is folding the group into its sales division" (VARIETY.com, 2/21)....Pacific Pro Football has added Pylon 7on7 Football Founder & CEO BARON FLENORY to its Advisory Board (PacPro)....Sports technology and ticketing company Bandwagon named SAMOTRIA HOLMES COO (THE DAILY).
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