Menu
Media

Skiing Magazine Shutting Down Print Publication To Focus On Digital, Television

Boulder-based Skiing Magazine is "shuttering its print publication and folding its adventure-focused content into a revamped version of its sister, Ski Magazine," according to Jason Blevins of the DENVER POST. For years, Skiing has been the "winter-adventure magazine, with a focus on younger skiers who live for the sport." Ski Magazine has been "more family friendly, with an eye toward the aging baby boomers who grew the ski industry and seek a little more luxe in their ski vacation." Active Interest Media President & CEO Andy Clurman, whose company publishes Ski Magazine, said that the plan is to "marry the two brands into a single, snowy voice." Clurman: "We are going for the bigger tent approach." Blevin noted the final edition of Skiing has "already published," but while the print magazine "might be fading away, the brand is not." Clurman said that he is "keeping Skiing’s staff," including the magazine's first female editor-in-chief Kimberly Beekman. There is now a "renewed focus on digital video, television and online storytelling, which will carry the Skiing brand." The company’s "revamped skiingmag.com website will remain intact" (DENVERPOST.com, 2/9). OUTSIDE magazine's Marc Peruzzi noted for most of its long history, Skiing "offered a unique and, at times, vital take on the sport." Peruzzi: "The magazine had a voice, but more important, it gave a voice to skiers. And that's all anyone ever asked of Skiing" (OUTSIDEONLINE.com, 2/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/15/Media/Skiing-Magazine.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/02/15/Media/Skiing-Magazine.aspx

CLOSE