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People and Pop Culture

Executive Transactions

ESPN Senior VP/Global Research & Analytics ARTIE BULGRIN will "step down from his post" in May. He said that he "might remain available to the company as a consultant, but that was as yet undetermined." Bulgrin, who joined ESPN in '96, "has over the years developed a reputation for calling for new methodologies for mapping out viewership of content." In recent years, he focused on "out of home" viewership and "cross-platform measurement." ESPN President JOHN SKIPPER said that the net "will not announce a successor immediately" (VARIETY.com, 2/8)

EXECS: Mylan World TeamTennis promoted Dir of Digital Media & Operations MATT FITZGERALD to VP/Digital and Manager of Player Operations (WTT)....LA 2024 named MARLA MESSING VP & Exec Dir of Sport Leader Relations and PETER TOMOZAWA VP & Exec Dir for Partnership/Board Relations. Messing was the President & CEO of the '99 FIFA Women’s World Cup. Tomozawa was the Exec Dir of Business Development for Honolulu Mayor KIRK CALDWELL (LA 2024)....USA Pentathlon named 21 Marketing & Sports Entertainment Group CMO/Partner TOM SHEPARD Chair. Shepard previously served as a USAP Exec Board Member (USAP)....U.K.-based exec search firm Odgers Berndtson has entered the world of e-sports. Its e-sports staff will work out of the London office, but will also work in the U.S. and Asian markets (ESPORTS-PRO.com, 2/6).

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