Marketing and Sponsorship

Marketplace Roundup

2.9.2017

The WALL STREET JOURNAL's Joe Flint noted Walt Disney is "restructuring how its entertainment television networks and their respective digital platforms sell advertising." Under the new design, ad sales for channels such as Freeform and Disney Channel will be "combined under one umbrella." But ESPN "isn’t part of the new structure" (WSJ.com, 2/8).

BEST YET TO COME? Holly Holm's manager Lenny Fresquez said that the UFC fighter's popularity and marketability "remain intact" despite two consecutive losses following her defeat of Ronda Rousey in '15. Last week, she "renewed an existing sponsorship agreement with Hi-Tech Pharmaceuticals, a high-profile manufacturer of dietary supplements" (ALBUQUERQUE JOURNAL, 2/8).

PUT A BOW ON IT: iEntertainment Network's new partnership with UFC fighter T.J. Dillashaw will begin with a joint promotion surrounding the Bow Hunter '16-17 simulation game tournament series for iOS and Android devices (IENT).

PREVIOUS Topps Unveils Special Card Set For MLB Network Personalities Including Smoltz, Casey NEXT Bob Costas Taking A Step Back From NBC Sports Role, Passes Olympic Hosting To Tirico

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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