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Volume 25 No. 61
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Audience Analysis: Fox Scores Best UFC Viewership Figure Since April '13

UFC on Saturday had its best live fight card audience on Fox since April ’13. UFC on Fox 22 drew 3.18 million viewers for a fight card headlined by Michelle Waterson-Paige VanZant. That is the best for any UFC telecast on Fox since the broadcast net drew 3.74 million viewers for a telecast headlined by Benson Henderson-Gilbert Melendez on April 20, 2013. The same mid-December UFC on Fox card last year, featuring Rafael dos Anjos-Donald Cerrone, drew 2.78 million viewers.

The chart below lists viewership for select recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL nat'l window:
Patriots-Broncos (83%)
12/18
CBS
4:30-7:41pm
14.3
24,990
"SNF": Buccaneers-Cowboys
12/18
NBC
8:31-11:28pm
13.6
24,148
NFL: (singleheader)
12/18
Fox
1:03-4:29pm
10.8
18,705
NFL: (regional)
12/18
CBS
1:03-4:13pm
8.8
15,043
"TNF": Rams-Seahawks
12/15
NBC/
NFL Net
8:27-11:36pm
8.8
14,652
"MNF": Ravens-Patriots
12/12
ESPN
8:15-11:57pm
7.8
12,923
"Football Night in America"
12/18
NBC
7:30-8:22pm
5.6
9,961
"Fox NFL Sunday"
12/18
Fox
12:00-1:00pm
3.5
5,716
NFL: Dolphins-Jets*
12/17
NFL Net
8:27-11:20pm
2.5
4,385
"The NFL Today"
12/18
CBS
12:00-1:03pm
2.6
4,000
Las Vegas Bowl:
Houston-San Diego State
12/17
ABC
3:49-6:46pm
2.4
3,744
College basketball:
Kentucky-North Carolina
12/17
CBS
5:24-7:46pm
2.2
3,624
UFC: Michelle Waterson d.
Paige VanZant
12/17
Fox
8:00-10:25pm
1.8
3,178
Air Force Reserve Celebration Bowl:
Grambling-NC Central
12/17
ABC
12:01-3:49pm
1.8
2,711
"Monday Night Countdown"
12/12
ESPN
6:00-8:15pm
n/a
1,868
College basketball:
Ohio State-UCLA
12/17
CBS
3:00-5:06pm
1.2
1,786
"Sunday NFL Countdown"
12/18
ESPN
11:00am-1:00pm
n/a
1,547
"Fox NFL Kickoff"
12/18
Fox
11:00am-12:00pm
1.0
1,533
NBA: Thunder-Trail Blazers
12/13
ESPN
10:35pm-1:05am
n/a
1,530
Raycom Media Camellia Bowl:
Appalachian State-Toledo
12/17
ESPN
5:30-9:05pm
0.9
1,483
NBA: Knicks-Warriors
12/15
TNT
10:50pm-1:13am
n/a
1,431
NBA: Celtics-Spurs
12/14
ESPN
9:35-11:55pm
n/a
1,394
Gildan New Mexico Bowl:
New Mexico-UTSA
12/17
ESPN
2:09-5:30pm
0.9
1,391
NBA: T'Wolves-Bulls
12/13
ESPN
8:01-10:35pm
n/a
1,353
Figure Skating: ISU Grand Prix
12/18
NBC
4:00-6:00pm
0.8
1,142
EPL: West Brom-Manchester United
12/17
NBC
12:30-2:30pm
0.7
1,114
College basketball:
Memphis-Oklahoma
12/17
CBS
12:30-3:00pm
0.7
1,110
Dew Tour: Breckenridge
12/17
NBC
4:30-6:00pm
0.7
996
"Inside College Basketball"
12/17
CBS
12:00-12:30pm
0.6
932
U.S. Grand Prix Big Air Snowboarding
12/17
NBC
2:30-4:30pm
0.6
857
"Holiday Movie Skating Spectacular"
12/18
ABC
3:00-5:00PM
0.5
724
"World of X Games:
Isle of Man Motorcyle Race"
12/18
ABC
2:00-3:00pm
0.4
584

NOTE: * = Part of NFL Net's "Thursday Night Football" package.